Moldovan winemakers are attempting to conquer the European market, particularly after Russia’s ban on import of Moldovan wines. Even if Russia would allow Moldovan wines back on its market, their image has already been seriously damaged. As always, every problem is an opportunity. Moldovan wines need to be re-invented. For instance, an improved image and increase competitive capacity might be outcomes of one consolidated brand. Instead of having hundreds brands (some of which are pretty stupid, e.g. A Nun’s Sin or A Monk’s Sinful Dream) our wines could enter new markets under one brand such as Moldovan Wines, suggests Denis Stirbu from KSB Partners.
This idea makes sense even more in the context of the ongoing reform in European winemaking. Because the wines of the New World (the Americas, Australia) are becoming more popular, presumably due to their simple and clear labels and brands, e.g. Merlot California, the European winemakers intend to do the same. Consequently, in 2007 French wines will reach their old and new customers under one brand, Sud de France.
When I lived in New York City, I could not find too many Moldovan wines in local wine stores. Yet, although I did find a couple of bottles, I did not buy them because I wasn’t really sure about their contents. Instead, I used to buy the Australian Yellow Tail Merlot or Cabernet. However, of all European wines, I prefer Italian. I hope one day I can add “and Moldovan.”